|
Jax Bicycle Center
401 Main St.
Huntington Beach
714-969-8684
jaxbicycles.com |
Glendale Cyclery
1250 W. Glenoaks Blvd., Suite A
Glendale
818-246-5551 |
Helen’s Cycles
2501 Broadway Ave.
Santa Monica
310-829-1836
helenscycles.com |
Who we talked to |
BRIAN BARTLETT,
CLIENT ADVISOR |
|
JAY WOLFF,
GENERAL MANAGER
|
Do you specialize in any type or brand of bicycle? |
“For cruisers, our
brands are Electra
and Nirve. We also
carry Trek.” |
“I have two top brands:
Trek and Specialized.” |
“Trek, Cannondale, Santa
Cruz and Electra cruisers.” |
What will you do to help find the bike that’s right for your customers? |
“We go through an
interview process to
find what they’re looking
to do with the bike.” |
“Size people up and put
them in the right bike,
which is half of the job.” |
“We do custom fittings
with fitting machines
in the store.” |
What’s the biggest mistake people make when buying a bike? |
“Not spending
enough money. They
go cheap.” |
“They underestimate what
a good, quality bike is
going to cost them.” |
“A lot of people come in
because they want a color.” |
How much does the average person spend on a bike? |
“Probably $300
to $500.” |
“Around here, probably
$350 to $400.” |
“Probably $400.” |
Why buy from a bike shop instead of a big-box store? |
“The people that work
here know about the
sport and products.
At big-box stores, the
bikes are subpar as far
as quality is concerned.” |
“Big-box stores have
bikes that aren’t
professionally assembled
and serviced.” |
“You’re going to get
much better attention and
a higher-quality product.
We’re bike people.” |
What kinds of regular maintenance do you offer? How much does each service cost? |
“Basic tuneups cost
$55. We offer a free
basic tuneup with a
purchase of a
new bike.” |
“We give one year of free
service with a new bike.
The first tuneup for
your bike is the most
important one.” |
“We offer one year of
free adjustments [with
a new bike]. It’s
$45 for a tuneup.” |
What is the best local bike path? Why is it your favorite? |
“My personal favorite
is the bike path that
goes around the
Newport Back Bay.
It’s not as crowded.” |
“The Verdugos, right above
Glendale or Burbank, is a
little string of mountains.
It has fire roads and trails.” |
“A road ride up Mandeville
Canyon. It’s a fairly
short climb, but it’s
through a beautiful
neighborhood.” |