Ride and shine

reporting by Wanda Proteau
We sent our Comp Shopper out to ask three professional car cleaners to wax intelligent about their businesses. Here’s what they said in detail.
Diamond Detailing
mobile business
469-576-3267
www.diamonddetail.com
Quick-As-A-Wink Auto Detail
300 South Freeway
Fort Worth
817-332-3159
Tyrone’s
Customized
Auto Detail

Pick-up and delivery only
Fort Worth
817-535-2819
Who we talked to
DEE THOMAS, OWNER
CHARLES LISTER, MANAGER
JASON WILLIAM, CO-OWNER, MANAGER
Same-day service?
yes
yes
yes
Mobile service?
yes
no
yes
Free estimates?
yes
yes
yes
Complete interior/exterior detail
$165 and up
$92.50 and up
$125 and up
Included in a complete detail?
clean engine, shampoo
carpet, clean seats, wash
and wax exterior
clean engine, shampoo carpet,
clean seats, wash and
wax exterior
clean engine, shampoo carpet, clean seats, wash and wax
exterior, clean tires
Average time spent per vehicle
1 – 2 hours
2 1/2 hours
2 1/2 hours
Interior-only detail
$75 (shampoo carpet and
clean seats)
$45 (shampoo carpet
and clean seats)
$65 and up (seats, carpet,
head liner, vinyl and leather treatment)
Exterior-only detail
$95 (clean engine,
wash and wax)
$52.50 (wash, wax and polish)
$55 and up (wash and wax)
Additional services
shampoo mat, $5 per mat;
clean under-carriage, $20
steam-clean engine, $52.50
compound oxidation
removal, $135 and up;
polish stainless steel or
chrome wheels, $75 and up
Excessive pet hair removal
$10 – 40
$35 and up
$15 and up
Excessive stain and odor removal
included in detail
$45 and up
$25 and up
Overspray removal
$50 – 150
$195 and up

$35 and up

Oxidation removal
$50 – 150
$45

$135 and up

What sets your business
apart from the competition?
“We are mobile-only and
give interior detailing the
same attention as a wash
and wax. I expect to have
my cup holder clean.”
“We’ve been around for 40
years and are one of the
oldest in Fort Worth.”

“We pay attention to the
small things like cleaning
the door jambs, the edges
of the hood and vacuuming
the trunk.”

How can customers best prepare their vehicle for auto detailing?
“People can remove as much as they want to.”
“Call and ask if we can
[squeeze you in] the
same day.”

“We ask them to remove
all of their things.”

What’s the most rewarding
part of your job?
“What lets me know we’re
doing a good job is that
85 percent of our clients
are repeat customers.”
“By doing good quality work,
people are always willing to
wait [for an appointment]
and come back.”

“We have people travel quite
a distance to get here. We
make them feel at home, so
they like to hang around here.”

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