Ride and shine

reporting by Shelly Bucksot
We sent our Comps Shopper out to ask three professional car cleaners to wax intelligent about their businesses. Here’s what they said in detail.  
   
Clean Machine
1181 Worcester Road
Framingham
508-872-1441
HMA Car Care Systems Inc.
72 North St.
Salem
978-744-4444
www.hmacarcare.com
Express Car Detailing
200 W. Central St.
Natick
508-652-9188
www.expresscardetailing.com
Who we talked to
BERNIE FREEDLANDER, OWNER
BOB ANDREWS, OWNER
ROBERTO VIANA, OWNER
Same-day service?
yes
yes
yes
Free estimates?
yes
yes
yes
Complete interior/exterior detail
$139.90 and up
$189.95 and up
$165 and up
What services are included in a complete detail?
Interior: vacuum and shampoo
carpets; clean doors,
dash board and
all other interior
surfaces, seal vinyl
and leather. Exterior:
wash, hand-rub paste,
wax tire dressing,
chrometrim, clean windows.
Interior: vacuum; clean
all surfaces, windows,
chrome and dash;
shampoo, steam clean
and deodorize carpets
and upholstery; clean
vinyl trim and condition
leather; clean trunk.
Exterior: handwash; clean
door jambs and wheels;
clean and seal tires;
wax; buff; wheel-well
undercoating; clean engine.
Interior: vacuum and
shampoo seats and
upholstery; clean door
jambs;steam clean seats;
condition leather and
vinyl; clean windows
inside and out.
Exterior: hand wash; polish;
hand wax; wash under-carriage;
apply tire dressing.
How long does it take to detail an auto?
2 – 3 hours
4 – 7 hours
6 hours
Interior-only detail
$74.95 (car); $84.90 (SUV/van)
$97.95 and up
$105 – 135
Exterior-only detail
$64.95 (car); $74.95 (SUV/van)
$97.95 and up
$105 – 135
Excessive pet hair removal
Included in price of deluxe interior
$20
$65 (if extremely excessive)
Excessive stain & odor removal
$40
$70
$65 (if extremely excessive)
Other serviced offered
oil changes and in the
car for automatic
car wash
boats, dent removal and sell
cars on consignment
window tinting; alarm, stereo and video system installation
What sets your business apart from the competition?
“We have 18 full-time in the car for employees. People
stay withus, so they’re
well-trained.”
“After being in business for
42 years, our quality
of service and the overall
experience exceeds any
business in the area.”
“We use the best productson the market,
offer pick-up, delivery and shuttle
services, and are open six days a week.
When is the best time of year to have a car detailed?
“I recommend a full detail in late fall before winter to protect the finish and in the spring to protect it from the hot sun.”
“I recommend a full detail
every four to six months
and offer a discount for
customers who bring their
car more frequently.”
“We’re steady year round. We suggest a full detail twice a year — before and after winter.”
Share something strange or of sentimental value to its owner that you found while detailing a car.
“We found a dead mouse
under personal items on
top of the seat.
One time we found a
tax return check
for $12,393.”
“We found an $8,000 payroll check once, and we always come across jewelry.”
“We found a huge, $50,000
diamond necklace between the
seats, and the
customer was so grateful she gave
the attendant a $2,500 reward!”

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