Get a physical education

reporting by Wanda Proteau
We sent our Comp Shopper out to press three reps from local fitness centers about their businesses. Here’s the thrust of what they said.
Lifetime Fitness
1221 Church St.
Colley
817-581-4000
www.lifetimefitness.com
Strouds Fitness Center
416 W. Bedford Euless Road
Hurst
817-268-3488
817-268-3489
www.stroudsfitness.com
Baylor Tom Landry Fitness Center
411 N.Washington Ave., Ste. 3000
Dallas
214-820-7870
214-820-7787
www.baylortomlandryfitnesscenter.com
Who we talked to
KENTWIPF, MARKETING DIRECTOR
KENT STROUD. OWNER
PHIL TYNE, DIRECTOR
How much is the enrollment fee?
$169
$35 – 70
$150
What is the monthly
membership fee?
$59.95
$29 ($70 enrollment fee) or
$25 with a one-year contract
($35 enrollment fee)
$60 – 75 or $12/day
What free classes are
offered with membership?
60-minute cycling
workout, kickboxing
tae kwon do
(members’ children welcome)
hip hop, age 50-plus classes
Is a nutritionist on staff? What is the fee?
yes, $89.95/session
or $1,350/nine-month
package
yes, $25 – 35/session
yes, $75/session
Are personal trainers on staff? What is the fee?
yes, $199/five one-hour
sessions or $70/hour
yes, $25 –35/session
yes, $50 – 75/hour
Describe your facility.
“Our centers are 110,000
square feet and are built with
the member in mind.”
“We have 20,000 square feet
of the same stuff the big guys
have with no neon! We’re a
mom and pop operation.”
“We have 85,000 square feet
and cater to downtown Dallas
and its businesspeople.”
Describe the gym’s atmosphere and clientele.
“Family-friendly multipurpose
centers with an array of
equipment, aerobic studios
and Pilates and yoga rooms.”
“We have a mixed clientele
of some of the best bodybuilders
in the area, 650 seniors and
everyone in between.”
“We’re a multifaceted facility
with a broad mix — triathletes,
competitive swimmers, senior
citizens, you name it.”
What advice do you give clients who struggle to squeeze exercise into their busy lives?
“We are a 24-hour
fitness center. Find a time
that’s convenient.”
“Schedule it like you
would a lunch break.”
“Break workouts into
30-minute blocks.”
Tell about the best success story you’ve ever witnessed.
“A client who struggled
to lose weight joined our
heart-rate based training
program and discovered she
can work out less strenuously
for better results.”
“We have senior citizens
who are touching their toes for
the first time in 20 years!”
“One client had an obscure
disease and was told he would
never walk again. He spent
two hours here twice a day for
physical therapy and now walks
with very little assistance.”

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