Pick a Winner

Reporting by Melissa Jones and Joshua Palmer

We arranged for our Comp Shoppers to deliver questions to three florists. None got snippy even though we really got in their vases.

Westwood Flower Garden
1091 Gayley Ave.
West Los Angeles
310-208-4000
westwoodflowergarden.com
Marina del Rey Florist
4071 Lincoln Blvd.
Marina Del Rey
310-822-2227
marinadelreyflorist.com
Conroy’s Flowers
301 S. Glendale Ave.
Glendale
818-243-1984
Who we talked to
ROCHELLE GUAREADO,
MANAGER
SARA CARMICHAEL, MANAGER
MARIA GOMEZ, MANAGER
What is your most
popular arrangement?
“It’s all made to
order. There’s no
cookie cutter thing.”
“Exotic and tropicals.
They last longer.”
“A dozen roses.”
What is that arrangement’s
average cost?
“$85.”
“From $65 and up.”
“$55.”
What is the most
expensive flower you sell?
“Cymbidium orchid.
It’s $35 a stem.”
“Casablanca lily. A stem
is $15 or $20.”
“That varies. Casablanca
lily and the hydrangea
are expensive.”
What are some tips
for making cut flowers
last as long as possible?
“Change the water
every day and cut
them at an angle.
Adding a penny or
aspirin is an old
wive’s tale.”
“Give them a cut. A drop
of bleach in water kills
the bacteria. The main
reason that a flower dies
is because of bacteria
in the water.”
“Change the water every
other day and give
them a fresh cut.”
Do you charge for delivery?
If so, how much?
“Within our zip code,
it’s free. Outside,
it’s $5 to $25.”
“It’s $7.50 for local up to
$20 for downtown L.A.”
“It varies. It’s $6.99 for
local deliveries.”
Do you recommend
that customers order
online or by phone? Why?
“Buying flowers online
is ridiculous. It’s not like
buying a CD or a book.
The inventory changes
daily. It’s always best to
talk to the associate
who’s at the store.”
“Ordering over the
phone is better
because you’re
talking to an
actual person.”
“Phone. Online, there’s a
third party involved. It’s
better to call us direct.”
What is the funniest/strangest message that someone has asked to have delivered
with an arrangement?
“Guys are pretty
ridiculous during
Valentine’s Day.
We have a lot of
anonymous things
that go out.”
“One customer sent eight
different arrangements to
eight different women.
“I love you, I miss you,
be my valentine.”
“The message compared
her to a white cow in a
herd of black cows going
to the slaughterhouse.
I guess he was trying to
say she was different.”

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