Lindgren fell in love with the area and in 1985 took out a lease on the 11-acre quarry in the heart of the lakebed. He started small, traveling to trade shows to sell his treasures, and admits he didn’t market himself very well in the beginning. “I wasn’t interested in becoming a rich man,” he says. “I just wanted to keep doing what I was doing for the rest of my life."
A chance meeting with Greg Laco and Doug Miller gave him that opportunity. “We began targeting art galleries and interior designers and altering the product to go more for the aesthetic,” says Laco, Green River Stone’s president.
Today, the company has showrooms in such far-flung places as Phoenix, Minneapolis and Tokyo, and the fossilized fish aren’t the only attraction. The stone, smoothed to reveal its many layers, also offers one-of-a-kind beauty. Colors range from chocolate browns to bluish grays and tans, while striations provide texture and visual interest.
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